Fundação Dom Cabral
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Frederico

Frederico Vidigal
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Frederico

Frederico Vidigal
Adjunct Professor

Strategy; Marketing
Frederico Vidigal works in the areas of Strategy, Strategic Planning, Market Intelligence and marketing management. He has a Post-Doctorate in Business Administration and a PhD in Information Science from UFMG. Master in Business Administration with lato sensu specializations in Micro and Small Business Management and an MBA in Engineering and Innovation. He has been teaching since 1999 and at FDC, in addition to being a professor since 2011, he is a member of the Core Faculty responsible for project guidance, technical coordination, authorship of national disciplines, mentoring in Executive MBA programs, collaborator in professional master's program boards, professors from PEG, PAEX, POS, PDD, Large Organizations (GO) among other open and in-company programs (YAMAHA,  JACTO, OWENS, SUZANO among others). He has a national and international trajectory (Latin America and Europe) as well as a stricto sensu researcher in Master's and Doctoral programs (Univers. FUMEC, FEAD, UNA and UENF-RJ), having supervised dozens of works and research. He built a career as an executive in companies such as FIAT Automóveis, Grupo Mendes Júnior, PROSEGUR S.A. among other companies in the financial sector, tourism and hospitality). He was founder and director of TDM travel and tourism and currently, since 2007, he is director of CEGEX Consulting serving companies in the segments of Mining, Steel, Agribusiness, Heavy Construction, Tourism, Transport, Sanitation, Automobile Industry, Pharmaceutical Industry (Brazil and Mexico), Commerce and Services. He is the author of the book "Competitive Intelligence: Strategic and Marketing Applications". Publisher Appris, 2016. He is co-author of the book 'É só Marketing?' (In: DAMASIO, Luciana Faluba. - Org.). Editora Saraiva, 2019 and co-author of the book: "Defensive Strategies: Assuring competitive advantages already achieved". JAMIL, G.L.; PESSOA, C.R.M. (Org.) Editora Novaterra, 2015, as well as dozens of scientific articles in Qualis A and B journals and periods, as well as in national and international events

Publications

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